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The wedding industry is a space of endless opportunities, but success doesn’t just happen overnight—it requires intentional growth, continuous learning, and a strong network. Over the years, I’ve worked hard to position Wed By Norm as a trusted wedding officiant brand, but no journey is ever truly solo. That’s why when I discovered WeddingPro’s Fellowship for Change Program, I knew it was something special. Being accepted into the most recent cohort was not just an honor, but a pivotal turning point in my business.
A Game-Changing Opportunity for Vendors
One of the most incredible things about this fellowship is that it’s completely free—but the value it provides is immeasurable. I applied in late 2023 and, after a suspenseful waiting period, received the news that I was accepted. From the moment the program began, I was introduced to mentors, industry leaders, and fellow vendors who were all eager to support and uplift each other’s businesses. The WeddingPro team didn’t just teach us strategies—they encouraged us to own our expertise, refine our brands, and expand our reach.
This experience pushed me outside my comfort zone in the best way possible. It motivated me to gain more digital exposure through speaking engagements and magazine features—opportunities that, before this program, I might have overlooked. It encouraged me to finally launch my website, a crucial tool for building credibility and attracting the right couples. Most importantly, it reignited my passion for storytelling, inspiring me to write about my journey and share insights with those looking to follow a similar path.
Key Lessons That Strengthened My Brand
As I shared in my recent AMM article, growing a wedding officiant business is about more than just performing ceremonies—it’s about strategic marketing, authentic connections, and delivering an unforgettable experience. This fellowship reinforced the importance of:
✅ Building Relationships: Networking with vendors, venues, and engaged couples is key to staying top-of-mind. This program helped me establish organic connections with industry professionals who I hope to collaborate with in the near future.
✅ Investing in My Brand: Before the fellowship, I hesitated to increase my pricing, but I’ve learned that valuing my work attracts the right clients who truly appreciate the service I provide.
✅ Expanding My Services: This experience challenged me to think about ways to evolve Wed By Norm, whether through educational content, mentorship, or additional offerings that go beyond officiating.
✅ Being Visible: Marketing is a nonstop effort. Whether it’s social media, blogs, or in-person networking, staying active and engaged is what keeps a brand thriving.
Why You Should Apply
For any wedding vendor in their first 1-5 years of business, this fellowship is an invaluable opportunity to gain mentorship, exposure, and business clarity—all at no cost. But here’s the truth: No program, mentor, or strategy will work unless you do.
As I said in my AMM feature, "There’s a huge difference between wanting success and being willing to work for it." This program provided me with the tools and connections, but it was my dedication to implementing what I learned that made the difference.
If you're looking for guidance, community, and a push to elevate your business, I encourage you to apply for the WeddingPro Fellowship for Change. And if you’re a couple searching for an officiant who brings professionalism, passion, and authenticity to your ceremony, Wed By Norm is ready to make your wedding day unforgettable.
Wed By Norm
